Marketing and Selling Your Business 24/7

To help our clients sell and market more effectively online, we focus on three main practice areas:

• Custom Publishing
• Search Engine Optimization
• Website Analytics

Separately, each area can contribute to marketing and sales success. But when working interdependently, they can produce an ongoing, upward cycle of improvement and sales growth, while building for our clients sustainable marketing assets for the long-term.

Introducing Your 24/7 Digital Marketing and Sales Team

Publishing content for the web and mobile, optimizing your site for search engines, and making sense of all it through data analysis require knowledge and experience most organizations don’t have in-house.

When you work with our digital marketing and sales team, you’re working with talent culled from countries all around the world. And you’re ensuring best practices and best talent focusing everyday on meeting your objectives by:

• Attracting prospects
• Generating leads
• Building relationships
• Converting prospects into sales
• Encouraging word-of-mouth referrals

What’s So Secretive and Why The Executive Whisper?

For years, the Internet industry as been cloaked in secrecy, proprietary knowledge, and misinformation. This proved very profitable for vendors and consultants who kept clients and customers in the dark. Unfortunately, this didn’t work as well for businesses relying on these vendors. So we started whispering ideas like open source and Google Apps into the ears of executives years ago, making them look like heroes as they saved their companies thousands of dollars while increasing sales. Why the top-level executives? Well, we couldn’t go to the folks who had a vested interest in maintaining the status quo. After all, job security was often at stake. And we found keeping a low profile when introducing disruptive ideas and technologies tends to be more effective.

What about social media?

Facebook, Twitter, LinkedIn and the rest offer great benefits for all size companies to build awareness and execute promotions. And we encourage all our clients to take advantage of these properties.

However, we’d prefer to focus on building sustainable marketing assets that a business can own and control.

For all the time and effort put into social media, in the end, you don’t own it. Facebook, for example, does. It owns the relationships. It owns the data. And it controls your access to it. And as we’ve experienced with MySpace, Friendster, Second Life, and others, these properties can vanish along with your investments.

O.K., Facebook won’t vanish anytime soon. But it does change the rules of engagement. Often.

So we’ll let the social media gurus own that domain. You can’t do everything.