Search Engine Optimization

Search Engine Optimization can be, for some companies, the most important marketing investment you can make. Traffic produced by high rankings on a Google or Bing search page can yield your most profitable leads. However, the dynamic nature of the Internet makes this a highly complex, rapidly changing process that most companies find impossible to execute successfully in-house.

What We Provide

Search Engine Optimization Assessment: We start by reviewing your current efforts and the competitive landscape. We’ll produce an assessment that covers:

• Overall compliance with Google’s best-practice recommendations for accessibility, usability and markup
• The density of keywords on your site
• How your pages look to spiders
• How many sites link back to you
• How popular your links are
• Your Page Rank at individual Google data centers
• A look at what your competition is doing and how well they’re doing it

Search Engine Optimization Strategy: We develop a comprehensive strategy for optimizing your site to achieve the most profitable results. This includes:

• Variations of keywords and phrases you should include in your content and rough estimations of the search volume generated by the keywords
• Suggested ‘long tail’ keywords and phrases your customers are looking for and provide a niche opportunity for you to exploit
• Comprehensive linking strategy that begins with quality link prospects

Search Engine Optimization Execution: We optimize the pages on your site and cultivate quality inbound links.

• We ensure high-quality markup that Google requests, such as correct use of page titles, headline tags, URLs, copy, anchor text, avoid duplicate content, links, alt tags, meta tags, load times, adequate text-to-background contrast, font size, and much more.
• We also execute an inbound link campaign that not only helps your SEO but drives traffic to your site. Google declares “the quantity, quality and relevance of links count towards your rating.” But not all links are viewed the same. Quality inbound links matter significantly. Our submission program focuses on building inbound links from authoritative sites to bring you fast, measurable business results.