Delivering The Secrets to Selling Online in Person

This half-day seminar will change the way you think about advertising and marketing – and save you money. Guaranteed.

Presented by Bill Hanekamp who has advised heads of major corporations, non-profits, and national politicians.

“The seminar introduced a whole new way to think about advertising in today’s world. It even made me rethink my concept of creative and content. Every executive in sales and marketing can benefit greatly from this seminar.” Barry Burdiak, Award-winning Group Creative Director on Budweiser Account at DDB advertising agency

Overview: Part education. Part strategy

Geared to high-level executives who want a succinct analysis of the most current trends in online (web 2.5) marketing strategy, creative, media, technology and analytics – without the jargon, hype, or fluff – and a glimpse of where it’s all heading.

Presented in a lucid, engaging style, Bill Hanekamp presents an unbiased, fresh perspective of today’s marketing landscape and reveals the huge opportunities for companies to communicate their messages more effectively and save money immediately.

Deliverable: Actions you can take that day

You will leave the seminar with a strong understanding for how to execute a marketing plan in today post-advertising environment and the criteria for evaluating the results either in house or with your current agencies.

Best For:

This seminar can deliver excellent results for every organization, from start-ups and non-profits to the largest multi-nationals – any company with a marketing budget and senior management with the desire to improve, change, and save money.

Sample Topics: Tailored to your needs

This is your chance to hear what no one wants to tell you, such as:

• What you should know about Facebook and Twitter that can help your business now
• Why half your audience can’t be described with either demographics or psychographics
• When cost-per-click (or keyword) campaigns and search engine optimization efforts waste your money
• How you can stop traditional advertising today and never miss it
• Ways The Cloud (or utility computing) can save you enormous amounts of time and money
• A scientifically better approach to creative development and why no one can solve the viral riddle

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