TO: High-Level Business Executives
FROM: The Executive Whisper
Today’s secret comes courtesy of Adidas and NBA high-flying superstar Dwight Howard. 
AdAge Digital reports, the #2 shoe marketer encourages viewers to share a specific video, featuring Howard, that will gradually unlock to reveal more content of the player the more times it’s shared.
What a great idea. And it reveals an insightful strategy you should follow to promote word of mouth: The more someone shares, the more he or she gets. Rewarding your sharers is certainly not a new strategy, but this execution is pretty ingenious.
You’ll be able to find the video at youtube.com/AdidasBasketball.com
Parenthetical thought: When did Adidas pick up such great stars? In addition to Howard, it has KG, Tim Duncan, Derrick Rose, and a handful of other stars I’m sure my son knows and loves… I of course think MJ, Magic, Barkley, Bird, and David Robinson are still playing. Aren’t they?
