Secrets of the Post-Advertising Age

RE: MySpace Said To Be On Life Support

Submitted on: February 13th, 2010

TO: High-Level Business Executives

FROM: The Executive Whisper

Time to stop investing all those resources on your MySpace profile. Om Malik, notable smart guy and founder of the reputable technology-web 2.0 news site Gigaom is reporting, “Rupert Murdoch’s $580 million MySpace purchase has outlived not only its utility, but has also finally hit its expiration date.”

Back in 2005, the speculation was that the acquisition of MySpace positioned Murdoch to challenge the dominance of MTV.

“No matter what you may think of Rupert Murdoch, he never overpays and you can’t underestimate his brilliance. After all, he challenged the 3 major TV broadcast networks by creating Fox, then he challenged CNN by launching FoxNews, and he’s currently revamping FX with a slate of edgy original programming to go against HBO. I believe he’s now going after MTV, and if indeed that was his reason for buying MySpace, not only was it another brilliant move by the media mogul, but the price he paid was a bargain,” wrote, um, notable smart guy Om Malik in August, 2005. (See, nobody really knows what the hell is going to happen next.)

I pass along the MySpace R.I.P., less because any of us really care about MySpace, but as a reminder that hot properties come and assuredly most go.

RE: The Top Sports and Advertisers to Follow During the Winter Olympics

Submitted on: February 12th, 2010

TO: High-Level Business Executives

FROM: The Executive Whisper

The Winter Olympics start today. Here are the most interesting sports to watch and advertisers to track.

Sports:

Women’s Alpine Skiing: Lindsey Vonn has been the face of these Olympics, at least in the United States. But on February 3, she suffered an injury to her right shin during a slalom training run. It’s currently bruised and extremely painful. Vonn hasn’t skied since suffering the injury.

Men’s Hockey: In Canada, hockey isn’t a sport, it’s an obsession. Like soccer in Brazil. However, the Canadians aren’t the top-rated team in the world. That would be Russia, which many think is one of the best teams ever assembled. The finals could be an epic match.

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RE: What every business executive needs to know about Google Buzz

Submitted on: February 11th, 2010

TO: High-Level Business Executives

FROM: The Executive Whisper

If a Google Buzzes in a forest with no one around to hear it, does it still make a sound?Post-Advertising Age

No. Business executives, with a lot on your plate, you don’t even need to think about Google Buzz for another year.

Here’s why:

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