Live Seminars
Secrets of the Post-Advertising Age: “What no one is telling you.”
In two-hours, this session will change the way you think about advertising and marketing – and save you money. Guaranteed.
Overview: Part education. Part strategy
This two-hour session is geared to high-level executives who want a succinct analysis of the most current trends in web 2.0 marketing strategy, creative, media, technology and analytics – without the jargon, hype, or fluff – and a glimpse of where it’s all heading.
Presented in a lucid, engaging style, Bill Hanekamp presents an unbiased, fresh perspective of today’s marketing landscape and reveals the huge opportunities for companies to communicate their messages more effectively and save money immediately.
Deliverable: Actions you can take that day
You will leave the seminar with a strong understanding for how to execute a Post-Advertising Age marketing plan and the criteria for evaluating the results either in house or with your current agencies.
Best For: Senior-level executives at any company that invests in advertising and marketing
Any company that invests in advertising and marketing
This seminar can deliver excellent results for every organization, from start-ups and non-profits to the largest multi-nationals – any company with a marketing budget and senior management with the desire to improve, change, and save money.
Sample Topics: Tailored to your needs
This is your chance to hear what no one wants to tell you, such as:
- What you should know about Facebook and Twitter that can help your business now
- Why half your audience can’t be described with either demographics or psychographics
- When cost-per-click (or keyword) campaigns and search engine optimization efforts waste your money
- How you can stop traditional advertising today and never miss it
- Ways The Cloud (or utility computing) can save you enormous amounts of time and money
- A scientifically better approach to creative development and why no one can solve the viral riddle
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