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	<title>The Executive Whisper</title>
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		<title>Sara Lee Shows the Way to Success in a Post-Advertising Age</title>
		<link>http://www.theexecutivewhisper.com/sara-lee-marketing/</link>
		<comments>http://www.theexecutivewhisper.com/sara-lee-marketing/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 18:35:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.theexecutivewhisper.com/?p=1237</guid>
		<description><![CDATA[TO: High-Level Business Executives
FROM: The Executive Whisper
Sara Lee (Sara Lee!) has become a real trailblazer in the Post-Advertising Age. 
Don&#8217;t let the white-bread strategy in the press release fool you. The maker of sliced-to-order deli meats is a case study in innovative marketing worth analyzing and emulating.
From the Sara Lee press release: Sara Lee Deli [...]]]></description>
		<wfw:commentRss>http://www.theexecutivewhisper.com/sara-lee-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Move Over Google, Facebook Becoming Equal Player in Search</title>
		<link>http://www.theexecutivewhisper.com/more-over-google-facebook-becoming-equal-player-in-search/</link>
		<comments>http://www.theexecutivewhisper.com/more-over-google-facebook-becoming-equal-player-in-search/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 12:30:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[New Media]]></category>

		<guid isPermaLink="false">http://www.theexecutivewhisper.com/?p=1225</guid>
		<description><![CDATA[TO: High-Level Business Executives
FROM: The Executive Whisper
Google, long the dominate player in directing traffic around the Web, faces a real challenge in Facebook with the rise of Social Media Optimization and &#8220;Friend-Casting.&#8221;  
Here&#8217;s what you need to know:
Social Media Optimization (SMO) is a set of methods for attracting visitors to website content by promoting [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Determine If Your Search Engine Optimization Consultant Is Any Good?</title>
		<link>http://www.theexecutivewhisper.com/search-engine-optimization-101/</link>
		<comments>http://www.theexecutivewhisper.com/search-engine-optimization-101/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 12:00:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[New Strategy]]></category>

		<guid isPermaLink="false">http://www.theexecutivewhisper.com/?p=1200</guid>
		<description><![CDATA[TO: High-Level Business Executives
FROM: The Executive Whisper
Many companies attempt to improve their Google rankings by hiring outside consultants or bring Search Engine Optimization (SEO) experts in house. 
Every wonder if they&#8217;re any good? 
Obviously, you can tell by page rank. If your site ranks higher for important keywords or phrases in your industry, that&#8217;s good. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>RE: MySpace Said To Be On Life Support</title>
		<link>http://www.theexecutivewhisper.com/myspace/</link>
		<comments>http://www.theexecutivewhisper.com/myspace/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 12:30:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[New Media]]></category>

		<guid isPermaLink="false">http://www.theexecutivewhisper.com/?p=1206</guid>
		<description><![CDATA[TO: High-Level Business Executives
FROM: The Executive Whisper
Time to stop investing all those resources on your MySpace profile. Om Malik, notable smart guy and founder of the reputable technology-web 2.0 news site Gigaom is reporting, &#8220;Rupert Murdoch’s $580 million MySpace purchase has outlived not only its utility, but has also finally hit its expiration date.&#8221; 
Back [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>RE: The Top Sports and Advertisers to Follow During the Winter Olympics</title>
		<link>http://www.theexecutivewhisper.com/olympics-advertisers/</link>
		<comments>http://www.theexecutivewhisper.com/olympics-advertisers/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 12:30:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.theexecutivewhisper.com/?p=1194</guid>
		<description><![CDATA[TO: High-Level Business Executives
FROM: The Executive Whisper
The Winter Olympics start today. Here are the most interesting sports to watch and advertisers to track.
Sports:
Women&#8217;s Alpine Skiing: Lindsey Vonn has been the face of these Olympics, at least in the United States. But on February 3, she suffered an injury to her right shin during a slalom [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RE: What every business executive needs to know about Google Buzz</title>
		<link>http://www.theexecutivewhisper.com/google-buzz/</link>
		<comments>http://www.theexecutivewhisper.com/google-buzz/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 16:12:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[New Technologies]]></category>

		<guid isPermaLink="false">http://www.theexecutivewhisper.com/?p=1184</guid>
		<description><![CDATA[TO: High-Level Business Executives
FROM: The Executive Whisper
If a Google Buzzes in a forest with no one around to hear it, does it still make a sound?
No. Business executives, with a lot on your plate, you don&#8217;t even need to think about Google Buzz for another year.
Here&#8217;s why:

Google Buzz uses Gmail as its central hub. Not [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RE: Volkswagen Wins the Super Bowl</title>
		<link>http://www.theexecutivewhisper.com/volkswagen-wins-super-bowl/</link>
		<comments>http://www.theexecutivewhisper.com/volkswagen-wins-super-bowl/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 18:26:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[New Strategy]]></category>

		<guid isPermaLink="false">http://www.theexecutivewhisper.com/?p=1178</guid>
		<description><![CDATA[TO: High-Level Business Executives
FROM: The Executive Whisper
The best lessons from this year&#8217;s Super Bowl advertising can be found by studying Volkswagen&#8217;s &#8220;Punch Dub&#8221; campaign. 
The strategy: Use ancient and modern-day marketing techniques to reintroduce Volkswagen and its growing product line (13 models total) to millions of Americans; engage them; and begin to build relationships with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RE: The Best Advice for Companies Thinking About Twitter</title>
		<link>http://www.theexecutivewhisper.com/the-best-advice-for-companies-thinking-about-twitter/</link>
		<comments>http://www.theexecutivewhisper.com/the-best-advice-for-companies-thinking-about-twitter/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 16:05:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[New Technologies]]></category>

		<guid isPermaLink="false">http://www.theexecutivewhisper.com/?p=1168</guid>
		<description><![CDATA[TO: High-Level Business Executives
FROM: The Executive Whisper
If you haven&#8217;t yet found business success on Twitter, stop trying – or don&#8217;t start in the first place.
More and more companies are realizing it&#8217;s not for them, and are abandoning their efforts.
Certainly, some businesses, large and small, have found Twitter a useful tool as a sales generator, PR [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RE: On Second Thought That Super Bowl Ad was Great/Terrible</title>
		<link>http://www.theexecutivewhisper.com/super-bowl-ads/</link>
		<comments>http://www.theexecutivewhisper.com/super-bowl-ads/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 20:12:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Death of Traditional Marketing]]></category>

		<guid isPermaLink="false">http://www.theexecutivewhisper.com/?p=1158</guid>
		<description><![CDATA[TO: High-Level Business Executives
FROM: The Executive Whisper
It&#8217;s easy to be critical of this year&#8217;s Super Bowl ads. And many people have been. Here&#8217;s my favorite profanity-laced review. It&#8217;s equally easy to gush glowingly about their humor and effectiveness. You can read the attaboys here.
This dichotomy, however, demonstrates the true Achilles heel of traditional marketing, and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RE: The Secret to Scott Brown&#8217;s Social Media Success in Senate Race</title>
		<link>http://www.theexecutivewhisper.com/senate/</link>
		<comments>http://www.theexecutivewhisper.com/senate/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 17:09:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[New Results]]></category>
		<category><![CDATA[New Technologies]]></category>

		<guid isPermaLink="false">http://www.theexecutivewhisper.com/?p=1149</guid>
		<description><![CDATA[TO: High-Level Business Executives
FROM: The Executive Whisper
On January 19, Scott Brown, an obscure state senator from Massachusetts, pulled off a stunning upset by beating the heavily favored state attorney general Martha Coakley for the U.S. Senate seat formerly held by Edward M. Kennedy.
Many political pundits credit the social media efforts and technological know-how of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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