Archive for the ‘Social Media’ Category

The recent headlines were astonishing. A somewhat unknown discovery engine called StumbleUpon, with a mere 13 million users, sends more traffic to web sites in the U.S. than 750 million-member strong Facebook..

If this stat is indeed true – and it appears to be so – then this would alter almost every company’s Facebook-is-the-center-of-the-social-media-universe strategy.
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In a word: Yes.

Here’s why: Many of us are suffering from Twitter-Facebook over-sharing fatigue. If you look closely, quite a few of the early adopters have stopped participating. The most prominent names still tweet, of course, because they’re either celebrities using it as a megaphone or they’re social media experts whose paycheck depends on it. But even some of these folks aren’t as engaged as they used to be – rarely responding to @mentions any more, which is how you interact with individuals on Twitter.

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To put on your To Do list: Add Twitter’s new “Follow Button” and Google’s “+1 Button” to your site. They sit along side your Facebook “Like Button” as well as buttons that make it easy for your web visitors to Retweet, Digg, Link, StumbleUpon, Buzz, Reddit, Mixx, Vote, Tip, Shout, Kick, Punch, and Pull Hair.
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Chances are you’ve never heard of StumbleUpon, much less been to its site and discovered something new and interesting on the Web. It is, however, part of the emerging trend called “Wisdom of Friends,” where people are relying less on the wisdom of crowds (100,000 people like X) and more on the recommendations of their friends (three women in your book club like Y, so you choose Y).

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