If a Google Buzzes in a forest with no one around to hear it, does it still make a sound?
No. Business executives, with a lot on your plate, you don’t even need to think about Google Buzz for another year.
If you haven’t yet found business success on Twitter, stop trying – or don’t start in the first place.
More and more companies are realizing it’s not for them, and are abandoning their efforts.
Certainly, some businesses, large and small, have found Twitter a useful tool as a sales generator, PR platform, or customer service vehicle.
Good for them. Some people win the lottery too.
But a truly positive ROI on the micro-blogging platform remains elusive for most.
Before I get into the negative examples, here’s the obligatory homage to all those who love to Tweat:
On January 19, Scott Brown, an obscure state senator from Massachusetts, pulled off a stunning upset by beating the heavily favored state attorney general Martha Coakley for the U.S. Senate seat formerly held by Edward M. Kennedy.
Many political pundits credit the social media efforts and technological know-how of the Brown campaign for overcoming huge disadvantages in fundraising, familiarity, and party ID to win. In just one day, late in the race, the campaign was able to raise $1.3 million by publicizing a fundraising blitz using its established social media platforms.
So what was the secret of his success?
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