Archive of Secrets of the Post-Advertising Age

Archive for the ‘New Strategy’ Category

How To Determine If Your Search Engine Optimization Consultant Is Any Good?

Submitted on: February 16th, 2010

TO: High-Level Business Executives

FROM: The Executive Whisper

Many companies attempt to improve their Google rankings by hiring outside consultants or bring Search Engine Optimization (SEO) experts in house.

Every wonder if they’re any good?

Obviously, you can tell by page rank. If your site ranks higher for important keywords or phrases in your industry, that’s good. But many times, your expert is starting from square one, so pretty much anyone can achieve an initial bounce.

Also making it challenging to judge the quality of your expert is your own lack of expertise, naturally. As with any typical subject matter expert – lawyers come to mind – a consultant will tend to speak in jargon and techno-babble that makes the person sound smart but really doesn’t prove she’s smart.

Here’s how you can tell:

(more…)

Posted in New Media, New Strategy | 1 Comment »

RE: Volkswagen Wins the Super Bowl

Submitted on: February 10th, 2010

TO: High-Level Business Executives

FROM: The Executive Whisper

The best lessons from this year’s Super Bowl advertising can be found by studying Volkswagen’s “Punch Dub” campaign. Post-Advertising Age

The strategy: Use ancient and modern-day marketing techniques to reintroduce Volkswagen and its growing product line (13 models total) to millions of Americans; engage them; and begin to build relationships with those who demonstrate interest.

Mission accomplished.

(more…)

Posted in Case Studies, New Media, New Strategy | No Comments »

RE: The Secret To a Viral Video

Submitted on: February 4th, 2010

TO: High-Level Business Executives

FROM: The Executive Whisper

Today’s secret comes courtesy of Adidas and NBA high-flying superstar Dwight Howard. Post-Advertising Age

AdAge Digital reports, the #2 shoe marketer encourages viewers to share a specific video, featuring Howard, that will gradually unlock to reveal more content of the player the more times it’s shared.

What a great idea. And it reveals an insightful strategy you should follow to promote word of mouth: The more someone shares, the more he or she gets. Rewarding your sharers is certainly not a new strategy, but this execution is pretty ingenious.

You’ll be able to find the video at youtube.com/AdidasBasketball.com

Parenthetical thought: When did Adidas pick up such great stars? In addition to Howard, it has KG, Tim Duncan, Derrick Rose, and a handful of other stars I’m sure my son knows and loves… I of course think MJ, Magic, Barkley, Bird, and David Robinson are still playing. Aren’t they?

Posted in New Creative, New Strategy | No Comments »

« Older Entries