TO: High-Level Business Executives
FROM: The Executive Whisper
Highlights
The worlds of advertising and marketing are undergoing radical changes due to disruptive technologies. As we head into a Post-Advertising Age, businesses will need to evolve their marketing efforts to find buyers and retain customers. Traditional approaches are rapidly becoming obsolete and wasteful. 
However, C-level executives – engulfed in a tsunami of information, hype and opinions – are struggling to determine which ideas matter and should be incorporated into their marketing plans. The answers they seek are the secrets to the Post-Advertising Age, and are revealed on this site.
Background: Traditional Marketing is dead.
Advertising and marketing are experiencing seismic shifts, fundamentally altering their very foundations. Disruptive technologies – from TiVo to smartphones to Facebook – have changed how your customers and prospects take in information and communicate with others. Traditional marketing is dead. TV, print, radio ads, direct mail – the “Interruption Model” in general – are no longer effective. All major advertisers are shifting dollars away from traditional marketing efforts as a result of rapidly declining results.
High-level decision-makers, like yourself, should be cautious of the resources you would typically consult for solutions, i.e., your agencies and even your internal IT staff. They have various biases and personal agendas that keep you from receiving the best answers. Most traditional agencies are unable to update their offerings because they lack core expertise and deep understanding of new technologies and social media channels. Consequently, they prefer the status quo and work to obscure benefits of new approaches.
