Archive for the ‘Death of Traditional Marketing’ Category

Coke CMO talks about new age of marketing.

Wednesday, January 12th, 2011

Coke CMO Joe Tripodi The end of advertising is near.

Speaking at the Consumer Electronics Show in Las Vegas this week, Coca-Cola Company Chief Marketing Officer Joe Tripodi explained, “We’re more in the space of managing communities than creating ads.” (Wait, wha?) Mr. Tripodi’s comments were part of the panel discussion “Entertainment Matters Keynote Panel.” He went on to declare “Push Marketing” was essentially passé. The takeaway: The end of advertising may not occur in 2011, but when you have the head of one of the world’s largest advertisers saying the company will focus on community management while dismissing ads and interruption marketing, well, that starts to mean something. The post advertising age is near. Check out the video for the thought-provoking discussion among a distinguished panel.


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On Second Thought That Super Bowl Ad was Great/Terrible

Monday, February 8th, 2010

It’s easy to be critical of this year’s Super Bowl ads. And many people have been. Post-Advertising AgeHere’s my favorite profanity-laced review. It’s equally easy to gush glowingly about their humor and effectiveness. You can read the attaboys here.

This dichotomy, however, demonstrates the true Achilles heel of traditional marketing, and brand-building TV advertising specifically.

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RE: Radio Stations Are Officially on Death Watch

Friday, January 8th, 2010

Do you remember when we used to listen to a car radio and were forced to sit through whatever song they wanted to play? And remember listening to those asinine radio personalities? What the hell was a Morning Madhouse?

We all will be asking those questions within the next 2-3 years. Because streaming web music is coming to a car near you! And we will officially see the end of professionally curated music.

Evidence: This week Pandora announced a partnership with Pioneer at the Consumer Electronics Show to begin selling a device in March that detects users’ Pandora settings via their iPhones. The deal promises to make it easier for drivers to listen to its personalized radio service in cars—bringing Internet radio one step closer to snagging a built-in spot on dashboards. The development represents a direct challenge to broadcasters of satellite and traditional radio, who have long dreaded the arrival of Internet radio in cars.

The device will sell initially for $1200. Beyond most budgets to be sure. But plasma TVs were expensive when they were first introduced as well. Now people have them in bathrooms – um, I’m told.

Before long, your car’s dashboard will include voice UI, navigation and maps, local search, social networking, music & radio, and video & TV, among other services.

What does this mean to the marketing executive? First, your car ride will get much more enjoyable. Second, the Post-Advertising Age is a lot closer than you may think.

Radio advertising is officially on death watch.

Sounds great, doesn’t it?

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