Archive of Secrets of the Post-Advertising Age

TO: High-Level Business Executives

FROM: The Executive Whisper

Sara Lee (Sara Lee!) has become a real trailblazer in the Post-Advertising Age.

Don’t let the white-bread strategy in the press release fool you. The maker of sliced-to-order deli meats is a case study in innovative marketing worth analyzing and emulating.

From the Sara Lee press release: Sara Lee Deli today launched its “Saga Solver” social media campaign designed to help moms simplify their lives. The new Sara Lee Fresh Ideas(TM) pre-sliced and sliced-to-order deli meats campaign offers moms valuable expert advice and insights from three nationally recognized experts to help solve their everyday mama sagas, building upon the success of the Sara Lee Deli “Mama Saga” program launched in Sept. 2009. (More on that campaign in a later post.)

What does this really mean?

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TO: High-Level Business Executives

FROM: The Executive Whisper

The Winter Olympics start today. Here are the most interesting sports to watch and advertisers to track.

Sports:

Women’s Alpine Skiing: Lindsey Vonn has been the face of these Olympics, at least in the United States. But on February 3, she suffered an injury to her right shin during a slalom training run. It’s currently bruised and extremely painful. Vonn hasn’t skied since suffering the injury.

Men’s Hockey: In Canada, hockey isn’t a sport, it’s an obsession. Like soccer in Brazil. However, the Canadians aren’t the top-rated team in the world. That would be Russia, which many think is one of the best teams ever assembled. The finals could be an epic match.

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