Memos on Secrets of the Post-Advertising Age

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What happens when your advertising stops working? What should senior-level decision-makers do when confronted with thousands of new marketing and Web 2.0 trends? What really works and what’s just anecdotes and hype? The Executive Whisper answers those questions by serving as your advisor — online, through emails and educational material, and in person, through executive seminars — to help you plan, manage, and evaluate marketing in the Post-Advertising Age.