Archive of Secrets of the Post-Advertising Age

Archive for February, 2010

Sara Lee Shows the Way to Success in a Post-Advertising Age

Submitted on: February 25th, 2010

TO: High-Level Business Executives

FROM: The Executive Whisper

Sara Lee (Sara Lee!) has become a real trailblazer in the Post-Advertising Age.

Don’t let the white-bread strategy in the press release fool you. The maker of sliced-to-order deli meats is a case study in innovative marketing worth analyzing and emulating.

From the Sara Lee press release: Sara Lee Deli today launched its “Saga Solver” social media campaign designed to help moms simplify their lives. The new Sara Lee Fresh Ideas(TM) pre-sliced and sliced-to-order deli meats campaign offers moms valuable expert advice and insights from three nationally recognized experts to help solve their everyday mama sagas, building upon the success of the Sara Lee Deli “Mama Saga” program launched in Sept. 2009. (More on that campaign in a later post.)

What does this really mean?

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Posted in Case Studies | No Comments »

Move Over Google, Facebook Becoming Equal Player in Search

Submitted on: February 17th, 2010

TO: High-Level Business Executives

FROM: The Executive Whisper

Google, long the dominate player in directing traffic around the Web, faces a real challenge in Facebook with the rise of Social Media Optimization and “Friend-Casting.”

Here’s what you need to know:

Social Media Optimization (SMO) is a set of methods for attracting visitors to website content by promoting and publicizing it through social media, such as Facebook, Yelp, Twitter, and MySpace. “Friend-Casting” describes how consumers spread their opinions and recommendations among their online social networks, thereby, influencing attitudes and behavior, and at times becoming a digital sales force for favored companies.

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Posted in New Media | No Comments »

How To Determine If Your Search Engine Optimization Consultant Is Any Good?

Submitted on: February 16th, 2010

TO: High-Level Business Executives

FROM: The Executive Whisper

Many companies attempt to improve their Google rankings by hiring outside consultants or bring Search Engine Optimization (SEO) experts in house.

Every wonder if they’re any good?

Obviously, you can tell by page rank. If your site ranks higher for important keywords or phrases in your industry, that’s good. But many times, your expert is starting from square one, so pretty much anyone can achieve an initial bounce.

Also making it challenging to judge the quality of your expert is your own lack of expertise, naturally. As with any typical subject matter expert – lawyers come to mind – a consultant will tend to speak in jargon and techno-babble that makes the person sound smart but really doesn’t prove she’s smart.

Here’s how you can tell:

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Posted in New Media, New Strategy | 1 Comment »

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