I, like many computer geeks/Apple fanboys, was a bit underwhelmed by the specs for the new iPad. I was hoping it would alter the tilt of the earth or something.
Instead, I felt we got a giant iPhone without the phone.
Two articles today, when put together, signal a good reason why we disappointed Apple fanboys are probably wrong.
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I wasn’t going to post on the iPad topic, but since my clients were asking, I figured I’d pass long a few important secrets.
As you probably know, Steve Jobs unveiled the much-anticipated Apple iPad tablet yesterday. You can pick up a base model for $499.
Assuming the price were not an obstacle, should you?
For personal use, sure. But it’s a toy.
For business use, no. Not yet. And maybe not for awhile.
Primary reason: the iPad lacks security and manageability features that companies and their IT departments need.
For many years, I’ve been promoting the marketing virtues of Microsites. Before they were in vogue. While they were in vogue. Apparently now, after they have been in vogue. 
During this time, the most important benefit of a Microsite has remained constant: Done correctly, your business builds an asset that will increase in value over time. Done incorrectly, of course, it’s nothing more than a marketing expense that disappears – like all perishable marketing executions, i.e., TV, radio and print ads. For example, the second a TV spots finishes, its value may linger a bit, but quickly diminishes and disappears. The spot itself has very little intrinsic long-term value. It is, after all, an expense.
Conversely, a Microsite – which is really a website that focuses on marketing objectives vs. a corporate website which has to serve many non-marketing masters too – serves as a marketing destination that you – the company – controls. You can change it as needed, without asking permission, and you (here’s the really important part) own the data! It is an investment, not an expense, because its value grows over time.
Today’s trend of building marketing programs on someone else’s platform, e.g., Facebook, could potentially be folly for companies that may be chasing Fool’s Gold.
Here’s why:
Take control of your Websites, Microsites, and Mobile Apps. Click on the image below to see how:
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