Looking To Grow Your Company’s Sales? Start Here!
At Microsite.com, we give you the tools to turn your website into a digital sales machine. However, some businesses may not have the internal resources or expertise to optimize all the online marketing opportunities available to them. We can help by providing these resources. Looking to grow you sales? Start here.
Can you Stumble your way to more traffic? Yes, but…
The recent headlines were astonishing. A somewhat unknown discovery engine called StumbleUpon, with a mere 13 million users, sends more traffic to web sites in the U.S. than 750 million-member strong Facebook..
If this stat is indeed true – and it appears to be so – then this would alter almost every company’s Facebook-is-the-center-of-the-social-media-universe strategy.
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When do you take down a microsite?
Reader Question: I have a question about microsites. If you make a microsite for a certain promotion, what do you generally do with it once that promotion is over? How long do you keep that site up? For a few weeks after? Do you then direct people who type in the URL to a main web page instead? – Alexandra Habeeb
Alexandra poses a great question, here’s your answer:
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Business marketers should choose Google over Twitter
If you’re a marketer for a small or mid-sized business and you’re not on Twitter yet, don’t fret. And don’t open an account now. Actions by Google in the past two weeks have decreased the importance of Twitter. And over time, Twitter’s importance will likely diminish. (Or, we could all wake up tomorrow, look at Twitter and ask WTF? But that’s just wishful thinking.)
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Is Google Plus worth adding to your marketing mix?
In a word: Yes.
Here’s why: Many of us are suffering from Twitter-Facebook over-sharing fatigue. If you look closely, quite a few of the early adopters have stopped participating. The most prominent names still tweet, of course, because they’re either celebrities using it as a megaphone or they’re social media experts whose paycheck depends on it. But even some of these folks aren’t as engaged as they used to be – rarely responding to @mentions any more, which is how you interact with individuals on Twitter.
Build web traffic by pushing the right buttons
To put on your To Do list: Add Twitter’s new “Follow Button” and Google’s “+1 Button” to your site. They sit along side your Facebook “Like Button” as well as buttons that make it easy for your web visitors to Retweet, Digg, Link, StumbleUpon, Buzz, Reddit, Mixx, Vote, Tip, Shout, Kick, Punch, and Pull Hair.
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